Every yacht brokerage is different and each manages the leads that arrives via their website in different ways. It is important that the website provides a way to channel leads to the right place. With Colophon’s innovative Broker Management Tools, it possible to assign yachts to their appropriate contact, be is a particular broker, a central office contact, a third party CRM or all of the above.
Broker Management starts with the list of brokers and staff being loaded into your website via Colophon New Media’s WordPress-based management system for yacht brokers.
Using Colophon’s settings, leads can be assigned in the following ways:
The key to proper leads management is the ability to customize the way leads are collected and routed on your website. With Colophon’s service you have tremendous power and flexibility to control how your website leads are routed.
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