Case Study for:
Professional Sales & Services Varsity Vine

 The Company

Varsity Vine is a college admissions advisory service that was started in 2024.

 The Challenge

As a new company Varsity Vine underwent a number of rapid changes to brand image and presentation of content as the owners streamlined their messaging and organized their service offerings. The web development cycle required flexibility and a high degree of organization to the content collection process as it went through multiple iterations.

 The Process

Colophon worked on Varsity Vine using their three phase web development process. In phase I the website was designed based on a careful understanding of the owners’ goals for the brand image and the services that would be offered. In phase II the website was programmed and the content management system (CMS) was installed and configured.

In phase III content was added to the website and optimized. This is the part of the process that required careful tracking of content and changes as the owners edited their copy and provided multiple revisions to the majority of content areas in the website. This extended the timeline for development, but allowed the Varsity Vine owners the opportunity to sharpen their message and organize their services prior to launch.

 The Solution

After several rounds of content revisions the Varsity Vine website was ready to be introduced to the world. The website offers a presentation of services and highlights the company’s unique approach to college admissions counseling. Visitors and purchase services online and easily content the company for information and support.

Built on the WordPress platform, the website offers pinpoint control of content and easy scalability. Colophon provides Varisty Vine with powerful WordPress hosting and a security plan that protects that website from bad traffic and unwanted intrusions. The new website is monitored 24/7 and kept up-to-date with automatic software updates and fresh content.