Case Study for:
Construction & Engineering Companies, Home Builders & Architects Johnston Contracting

Johnston Contracting engaged Colophon for a website upgrade. An existing customer for several years, the Johnston team wanted a fresh, more luxurious feel to their website to accompany their impeccable portfolio of high-end Charleston new builds & renovations.

 

 The Company

Founded by Citadel graduate, Alex Johnston, Johnston Contracting is a leading provider of construction-focused, design, renovation, and building services in the Charleston, SC area for residential and commercial customers.

 The Challenge

The Johnston Contracting team wanted a new website design, and the “problem” was in fact an ideal problem to have if you’re a marketing agency: a plethora of exceptional, high-quality content to incorporate into the site! The entire gallery showcasing the company’s luxury projects had to be gathered, organized, sorted & built into the site – for the individual projects themselves, and for the category of project (building interiors, building exteriors, etc.).

 The Process

The Colophon team met with Johnston Contracting to understand the site vision and how to harness the legacy content to preserve the history of the company in the new design.

In Phase I, the team iterated the design & site layout with the customer

In Phase II, the Colophon programmers brought the design to life in a custom WordPress theme specific to Johnston Contracting, and made the backend of the website dynamic so the Johnston Contracting team members could be in full control of their content.

In Phase III, leading practice optimization was implemented to the site for performance and search rank, including meta tags, alt text, and other key components of a top-class website.

The website is hosted on high performing, low tenant Linux servers that are highly secured and monitored 24/7. This is the standard of service at Colophon to protect our customers and provide excellent service. Learn more about WordPress website hosting with Colophon here.

 The Solution

Like great websites, great website development teams also have to be exceptionally responsive! Project showcase content came in waves with specific instructions for additions – category, project, order in the gallery, etc. to ensure Johnston’s customers received the ideal web viewing experience. Jeferson Uchak led the charge of content management and organization for the Colophon web dev team, and delivered exceptional response times back to the customers.

Colophon has a vast portfolio as web developers for luxury construction and real estate, and the team was able to leverage this foundation of experience to develop a gorgeous website at a competitive cost for our builder customer.

The new JohnstonContractingLLC.com is LIVE!

 
 
 

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