Case Study for:
Home Builders & Architects H2 Builders Inc.

In 2004 Colophon New Media redeveloped the website for H2 Builders of Hilton Head, SC. The site was a great success and helped H2 sell some of the largest and most luxurious homes in the region. H2 quickly became Hilton Head's number one luxury, custom home builder.

The website included a powerful content manage system that allowed H2 administrators to add content to the website from anywhere connected to the Internet, using a simple and powerful content management system called Site_Manager 2.0. Photos and information about their company, services and luxury homes were added on a regular basis over several years, building up an online inventory of over 150 stunning Hilton Head area homes.

The impressive portfolio, including floor plans and other home information became the center-piece of the website. Customers found the homes when searching on the web, and the H2 Builders sales team used the website to display homes to customers in sales meetings. The database system that powered that portfolio, and the entire website, is the backbone of the newest version of the site.

Nearly every facet of the new H2BUILDERS.COM website has been upgraded, and a number of the new features have been installed to better serve the company's existing customers, and prospects.

With a fresh and attractive design, the new H2 site in centered around a spectacular portfolio of homes. In order to view all of the content in the portfolio, users are asked to register for free. The site includes a portfolio tour, a presentation of the company, awards, news, blog and more.

Colophon provides H2 Builders with powerful and secure web hosting, regular maintenance and consulting services in search engine marketing and web development trends. Since the launch of the new site, the company has received hundreds of new registrations and their Google advertising budget has seen in 145% increase in its conversion rate – generating a steady flow of leads for home sales.

Special Features

• Portfolio Registration System
• Registration Tour
• Custom Forms
• Social Media and Blogging Tools
• Custom Content Management
• News and Events System