Case Study for:
Construction & Engineering Companies, Professional Sales & Services Dyson Tree Service

 The Company

Dyson Tree Service, located in Hanahan, SC, has earned a trusted name in the Lowcountry for its professional, efficient, and budget-conscious tree care services. Their offerings include tree removal, trimming, stump grinding, storm cleanup, and palm tree maintenance, all carried out with a strong focus on safety and customer satisfaction.

 The Challenge

While Dyson Tree Service consistently delivered top-tier services, their old website didn’t do them justice. It fell short in presenting their capabilities, lacked user-friendly navigation, and didn’t include clear calls to action. Plus, with no mobile-friendly design, potential leads on phones and tablets had a frustrating experience trying to learn more or get in touch. There’s no better way to lose a lead than a poor website user experience on desktop or mobile or, God forbid, a slow website.

 The Process

We partnered with Momentum Marketing to completely revamp the site. The Colophon team designed, built, and optimized the website for the tree service company. Using creative guidance from the Momentum team with the customer’s best interest in mind, our main goals were to:

• Build a sleek, responsive website that looks great and works well on any device

• Create separate pages for each service to improve SEO and help visitors quickly find what they need

• Add prominent calls to action like “Request an Estimate” to boost conversions

• Include a simple, accessible contact form and clear contact info

• Highlight real customer testimonials to foster trust and credibility

Close collaboration kept everything organized and aligned with their brand and business vision throughout the process.

 The Solution

The new website at dysontreeservice.com now clearly communicates what the company offers while making it easy for customers to connect. Highlights include:

• A clean, responsive layout optimized for all screen sizes

• Detailed service pages with strategic keywords to improve online visibility

• Easy-to-find calls to action that guide users to request quotes or reach out

• A simple contact form and prominently displayed phone number

• A testimonial section that showcases satisfied customers’ experiences

Together, these upgrades have boosted engagement, increased the number of leads, and strengthened Dyson’s digital presence.

Since going live, Dyson Tree Service has seen a rise in service inquiries and estimate requests through their website. Better SEO, site performance, and site structure have been slowly improving their search rankings, making them more discoverable to new customers. At Colophon New Media, we build websites that are immediately beautiful and properly structured with lasting ROI for years to come.