Case Study for:
Johns Brothers Security

 The Company

Johns Brothers Security has been a trusted security systems provider since 1974.

The company’s prominent presence in the regions it serves is evidenced by its six offices: corporate HQ in Norfolk, plus locations in Richmond (Midlothian), the Outer Banks (Kitty Hawk), Carrollton, Lynchburg and Harrisonburg (Hawk Security Systems, Inc.).

For residential customers, three popular Johns Brothers Security packages — Premium, Smart and Interactive — are available in convenient bundles that provide not only safety, but also the invaluable piece of mind that comes with knowing a home is in good hands.

Johns Brothers also offers a variety of services and equipment tailored for the needs of its growing list of commercial customers, including intrusion alarms and state-of-the-art systems that provide fire protection, video surveillance and access control.

 The Challenge

Colophon and Johns Brothers Security’s marketing team had a big task as they went about revamping the sprawling JBS website to show off everything the company offers while remaining visually appealing and easy-to-navigate.

One of the key challenges of refreshing a site for a company of this scale was providing all the relevant information detailing the vast Johns Brothers Security offering.

To spell it all out, Colophon helped the company architect a website featuring dedicated landing pages for all three residential solutions packages (Premium, Smart and Interactive). The new site also includes pages detailing the Intrusion Alarm, Fire Protection System, Video Surveillance System and Access Control System available to commercial clients.

The work Colophon put into this project didn’t stop there, though. It also made sure the site includes can’t-miss CTAs helping current and potential clients alike get in touch, as well as handy access to the customer portal and an easy, convenient way to get remote assistance.

 The Process

The process that resulted in the site you see today was an extensive one, which is common with websites for prominent brands like Johns Brothers Security. Colophon stuck to its guns, following its tried-and-true three-phase web development process to stay organized and ensure all details were captured and thought through.

The prominence of JBS meant that no detail could be spared, while the high visibility and heavy customer traffic this website generates required every bit of Colophon’s proven expertise in web hosting. 

In the end, all the work that went into this project paid off, as the new Johns Brothers Security website delivers everything this longstanding (but still fast-growing) company needs.

 The Solution

In addition to the many features of the website detailed in “The Challenge” section above, Colophon also provides a number of less visible — but no less valuable — services to Johns Brothers Security as its provider of web hosting solutions.

Colophon is proud of the marketing work it is providing Johns Brothers Security as part of this partnership.

In conjunction with the security provider’s marketing staff, Colophon helps operate and regularly update the Johns Brothers Security blog, which is showcased on a dedicated landing page on the website. With Colophon’s assistance, the JBS blog has proven its value time and time again, attracting quality leads via timely, SEO-friendly residential and commercial security-related posts that resonate with homeowners and businesses throughout the vast territory it serves.

Additional marketing work by Colophon for Johns Brothers Security includes its successful management of John Brothers Security’s PPC (pay-per-click) Google ad campaigns, which have consistently paid dividends.