Case Study for:
Health Care Professionals, Professional Sales & Services Chronic Care Staffing

 The Company

Chronic Care Staffing works with an array of health services clients from small healthcare practices to large health systems.

 The Challenge

Chronic Care Staffing was experiencing rapid growth and its digital presence was not keeping up. They came to Colophon to build a new website that would provide appropriate information about their services to a broad range of prospects, and allow these prospects to easily contact the company to move forward with services.

 The Process

Colophon worked with senior management at Chronic Care Staffing to first understand their target market and then define the goals of the website. The legacy site was a sprawling, old collection of pages. A critical task was to inventory this legacy content and organize what would be used in the new presentation and what would be discarded or updated.

 The Solution

Colophon designed and developed a custom WordPress theme for Chronic Care Staffing. Content controls were then installed to allow rapid updates to the website content with the WordPress CMS. The new website was highly optimized for the target market.

In addition to the new website, Colophon worked with Chronic Care Staffing to create new content for social media, and provide copy writing for key areas of the website and for online press releases.