Case Study for:
Professional Sales & Services The Pool Care Pros

 The Company

The Poolcare Pros is a family-owned business providing swimming pool care needs from cleaning and maintenance in addition to remodeling and installation services.

 The Challenge

The Poolcare Pros know the value of a good website. For many busy home improvement companies, their website IS their sales department, able to make sales calls in Isle Of Palms, Summerville and West Ashley all at the same moment. The website can provide – in a clear, consistent voice – a complete picture of their products and services to an eager public. However, in order for a website to do its job reliably, you need a powerful Content Management System (CMS).

A CMS “manages the creation and modification of digital content” and the operative word for small business is Modification. Over time, as you chase what works, your product, policies, and market will change. Your website needs to reflect those changes and it would be ideal if you didn’t have to pay development fees to your digital marketing firm every time! The Poolcare Pros turned to Colophon New Media for a site overhaul.

 The Process

One of the first decisions for the site overhaul was to migrate to WordPress from Drupal.

Drupal is one of the originals in this realm and it has earned its reputation for internet firepower. However, that muscle sometimes brings complexity and a steeper learning curve which can be overwhelming for the office administrator when it comes to programming “This Week’s Special!” The ease of use that agencies promise their clients sometimes doesn’t materialize and unfortunately, this can lead to website neglect. (Quick – when was the last time you updated your blog?)

 The Solution

Ease of use, particularly for the client’s self-administered updates, is a chief draw for WordPress and is one of the pillars of its success. This is one reason (along with secure hosting and tons of tech support) why Colophon switched to WP after years of success with our own custom CMS.

Colophon is proud to be serving The Poolcare Pros, a local small business that truly “gets it” when it comes to digital marketing. If YOUR business would like to dip a toe into the digital marketing pool, we say “come on in – the water’s fine!”