Case Study for:
Professional Sales & Services Gregory S. Forman, Attorney At Law

 The Company

Gregory S. Forman is a family law and appellate attorney and has been operating his practice since 1993. He represents individuals all over the Lowcountry but primarily in Charleston, Berkeley, and Dorchester counties.

 The Challenge

Greg Forman came to Colophon for a website redesign. After years of managing his legacy website which had built excellent search visibility and a reputation for high quality legal information, it was time to upgrade. The legacy website was visually dated, was not mobile friendly and required content reorganization.

 The Process

The project included a complete design upgrade, migration of hundreds of pages of WordPress content and its settings and subscribers, and a plan to enhance search visibility over time. Further, while a logo is not a primary driver of business, GREGORY S. FORMAN needed a brand identity with a logo that went beyond simple plain text. As part of the project, Colophon developed a new logo and enhanced a brand image for the firm.

A critical part of redeveloping this website and its successful relaunch required preserving search visibility that years of writing and website maintenance had accrued. Mr. Forman’s legal blog has wide readership from legal experts across the country and includes thousands of pages with links, videos and related media. The family law posts are well-written and authoritative thus driving business to Mr. Forman’s firm. Colophon created migration procedures that kept all key parts of the legacy blog in place and integrated them to a new, state-of-art Word Press website. All subscribers to the blog were migrated and a robust email notification system was installed.

 The Solution

The site navigation was streamlined and a new site-wide search system was installed. The new GregoryForman.com is hosted on a powerful WordPress-optimized server and supported by Colophon’s dedicated support team. The site is protected by a full security suite and protection plan that keeps the website running safely and efficiently.