Case Study for:
Berly Rouse

 The Company

Berly Rouse is a new law firm partnership in the Charleston, SC area with a strong focus on personal injury, wrongful death, and commercial litigation.

 The Challenge

Attys. Joel (Jay) Berly and Greg Rouse needed to create a strong web presence to launch their new partnership – specifically, a new logo and a new website. The technical nature of a legal website requires precision, so Berly Rouse and their excellent SEO agency partner, SearchXPro, needed a trusted, Charleston local developer who could handle these difficult kinds of website developments.

 The Process

The Colophon team’s first goal was to create a great logo – something that conveys professionalism, trust, and strength for Berly Rouse’s clients. Colophon’s lead designer, Ramiro Modica, iterated the logo design for the customer until they landed on the gold & black “B/R” to signify & embody the partnership.

With the logo built, the team followed Colophon’s three phase web development process to design, program, and optimize the new BerlyRouse.com.

 The Solution

Berly Rouse boasts 11 different practice areas of expertise throughout personal injury, wrongful death, and commercial litigation, so the site is full of impressive information with lots of details for potential clients. During this process, the Colophon development team had to stay organized and ensure website copy was placed with precision – and nobody does that better than Colophon’s lead content optimizer & installer, Jeferson Uchak.

Lorenz Esposito from Search X Pro was an ideal partner for this project to ensure the website content was correct, optimized for search rank, and ultimately beneficial for the firm and their clients.

Berly Rouse’s logo & website establishes the new firm in the Charleston community to effectively serve their clients.