Feedback Loops Make for Better Email Marketing

Story by: Colophon Editor
March 21, 2012

Colophon New Media has been in business since 2003. One of the many benefits those years of experience provide is the development of great relationships with our vendors. Our solid, long-term relationship with our vendor whose servers send and track your email campaigns, provides better deliverability and lower cost overall.

This is acheived through feedback loops. Feedback loops are “an inter-organizational form of feedback by which an Internet service provider (ISP) forwards the complaints originating from their users to the sender’s organizations.” according to Wikipedia. Feedback loops allow us to protect our IP addresses and your email deliverability.

We provide better reporting through feedback loops. We provide better reporting for you and, because of our feedback loops, complaints that may have ended up as spam reports and hurt the deliverability of your campaign, can instead quickly be recorded as an unsubscribe and automatically taken off your list.

This is a better solution as it saves you money by preventing you from sending to people who actively don’t want to receive your email, and it’s a better solution for the user who may not understand unsubscribe links or how to use them.

Feedback loops are one of the way we provide you with better web marketing services.