How to Optimize Your Boat Brokerage Website

Story by: Zander
April 16, 2025

Before we dive into what you need to know about leveling up your boat brokerage website, please allow The Doobie Brothers to set the mood with a little Yacht Rock: 

Now, let’s tackle how to optimize a boat brokerage website.

Few industries are more competitive and saturated right now than boat brokerage. For anyone looking to stand out from the crowd, a strong digital presence connecting those on the buy side to those on the sell side is not just helpful – it’s essential. 

That makes partnering with the right web services/digital marketing provider crucial. 

Charleston-based Colophon New Media is one great example of a versatile online marketing firm with a proven track record of providing boat brokerages with holistic solutions that incorporate each of the following must-haves: 

• outstanding web design/development
• day-to-day hosting, maintenance of all of the moving pieces within a quality boat brokerage site
• cutting-edge marketing to maximize reach within this crowded niche

Colophon New Media has boosted a number of the top boat brokerage websites across the country by providing not only all of the features we just highlighted, but also by offering a unique suite of boat brokerage solutions. 

The following industry leaders all currently benefit from Colophon’s expertise in this space:

• The Multihull Company
• Wellington Yacht Sales 
• St. Barts Yachts
• Manitowoc Marina
• Harris & Ellis Yachts

How Colophon Can Improve Your Boat Brokerage Website

The question is, How does Colophon boost its growing number of partners in the boat brokerage world?

How Effective Use of Top MLS APIs Benefits Boat Brokerages

One way Colophon provides value in this space is by assisting brokerages like The Multihull Company and Wellington Yachts in incorporating custom APIs and MLS (Multiple Listing Service) feeds from well-known listing services. This allows brokerages to immediately flex the authenticity of their offering to anyone visiting their website.

But the value proposition of a Colophon-designed and hosted boat brokerage website goes well beyond the way it seamlessly incorporates top MLS APIs.

Best Ways To Boost, Own Boat Brokerage Website Traffic 

In order to truly succeed, boat brokerages must boast unique, effective websites that attract their own direct traffic. This allows them to reduce fees and enjoy the myriad benefits that come from owning the digital relationship with consumers. 

Colophon helps boat brokerages go about the important-but-difficult process of increasing traffic via top-notch SEO techniques and by implementing and maintaining effectively targeted PPC (pay-per-click) Google ad campaigns. 

Bespoke Custom Solutions To Set Your Boat Brokerage Apart From the Crowd

Helpful APIs and effective SEO solutions to maximize traffic aren’t the only staples of a quality boat brokerage website. In this crowded industry, the more custom, bespoke solutions your site features, the better. 

One unique custom solution that Colophon’s boat brokerage websites boast is the ability to manually upload their own boats for exclusive listings. In addition, other notable features of the boat brokerage websites in our portfolio include: 

• mobile-friendly web design 
• reliable back-end inventory management services
• customer lead generation + advanced CRM tools
• easy-to-use search and filter features
• dedicated landing pages featuring customer-friendly assets like blog posts, videos, newsletters
• stunning photo galleries showcasing each boat’s best attributes

Contact Colophon New Media Today to Refit Your Boat Brokerage Website

If you’re in the boat brokerage business, there are several ways to get in touch with Colophon New Media today to upgrade your online presence. 

And if you don’t already have one, Colophon is a great option as you go about building and launching a new boat brokerage website from scratch.

Boat brokerages looking to upgrade and maintain their websites can partner with Colophon New Media now for eye-catching web design, SEO and PPC marketing campaigns, plus reliable and responsive hosting and maintenance services, to name just a few of the benefits.

If you’re interested in seeing more of Colophon’s impressive portfolio of website development work with some of the biggest names in boat brokerage and marine sales + services, look no further.

And don’t hesitate to contact Colophon’s experts right now with anything your boat brokerage needs.