Case Study for:
Meeting Street Schools

 The Company

Meeting Street Schools is a high-impact education system in South Carolina. The Meeting Street Schools network has been a positive force in education in the Palmetto State since the Navarros founded the first Meeting Street School in 2008: a 33-student classroom based out of a Charleston church back in 2008.

Today, families in Charleston, Spartanburg, Brentwood and Burns all benefit from the Meeting Street Difference. Some of the staples of a Meeting Street Schools education include rigorous instruction, a range of enriching experiences, a unique, hands-on Partnership Agreement with each student’s family and a proven commitment to MSS alumni, as evidenced by the total of $1.4 million in scholarships that graduates of these schools earned for the 2024-25 school year.

 The Challenge

This particular project required tremendous hustle, attention to detail and flexibility by the Colophon team. 

With limited time (six weeks) to update the site ahead of the opening of the January application periods for the Charleston and Spartanburg Meeting Street Academies for the ’25-26 school year, Colophon employed a staggered approach to get everything Meeting Street Schools needed live.

 The Process

Colophon, Columbia-based user experience experts truematter and Meeting Street’s marketing team quickly formulated an effective plan tailored to this important project and its unique timeline.

By January 6, an MVP version of the site featuring everything that applicants needed to know was up and running. The MVP version of the site included school-specific landing pages highlighting pertinent information for each one, a page showcasing the resources available to current students and detailed application instructions. Across every page, the mission and vision are consistent thanks to the site’s strong, coherent organization.

Two weeks later (on January 20, to be exact) a more fleshed out version of the site — complete with everything except the staff directories and detail pages for the Burns and Brentwood schools — was live. 

On February 3, the entire project, including thorough, dedicated websites for both Meeting Street Elementary – Burns and Meeting Street Elementary & Middle – Brentwood was live.

Colophon could not have produced the stunning Meeting Street Schools website you see today without a massive helping hand from truematter, which provided the design for the new site’s outstanding UX (user experience) and impeccable layout.

 The Solution

We strongly recommend you check out the new online home of Meeting Street Schools yourself to take in all the bells and whistles, but below are some of the highlights of the excellent end result:

• easy-to-use landing pages for anyone looking to donate to Meeting Street Schools or get in touch
• links to get started with the process of applying to a Meeting Street Academy or School near you
• an invaluable “Meeting Street Difference” explainer page that spells out the myriad benefits Meeting Street Schools offer their students
• all the info that prospective Meeting Street Schools teachers — whether you have an education and/or degree in teaching or not — need, including details on life as a Meeting Street Schools Teaching Fellow or Educator
• links to Meeting Street Schools’ various social media profiles: Facebook, Twitter, LinkedIn, YouTube