Case Study for:
Professional Sales & Services Salon Shahin

 The Company

“A Modern Beauty Haven” – Salon Shahin, founded in 1994 in Connecticut by head stylist Shahin Farzam, blends European sophistication with a welcoming atmosphere, offering personalized, evolving hair care services that boost confidence and style for all of their clients.

 The Challenge

Salon Shahin personifies a chic, professional, premium brand of beauty salon service from their stylists and colorists, and needed the new website design to reflect that very image. Here at Colophon, our team loves these sorts of challenges – creating a beautiful, yet highly effective website to meet our customers’ goals.

 The Process

The Colophon team used it’s Three Phase Development Process to tackle the challenge.

In Phase I, the Colophon design team, led by Ramiro Modica, created a polished new design of the homepage and interior pages, and iterated a winning concept with the Salon Shahin team to gain their approval.

In Phase II, the Colophon programming team got to work, creating a custom WordPress theme for our customer. From there, the team developed dynamic WordPress backend modules for the Team page so that the customer can easily update their team member’s bios and photos to keep the site fresh and relatable for their audience. At Colophon, we take pride in both creating websites that can be fully managed by our customers and in being there as a long-term partner whenever maintenance requests are needed.

In Phase III, the Colophon technicians optimized and installed all content, including Team member information, Services copy, landing page details, and more. After performing quality control, the team scheduled to launch the new site.

 The Solution

The result is the brand new site – SalonShahin.com!

While so much of the focus of website development can be on the visual design, it’s always important to take into consideration the functionality and efficacy. First, designing and mapping the website with the end-user in mind is critical – thinking through the website as our customer’s customers would, instead of just as web developers. Likewise, our team ensures our websites are well-designed structurally to achieve a solid foundation of SEO from the start. Search engines prioritize well-built websites (clear headers, consistent tags, etc.), and the Colophon team stays up-to-date on Google’s best practices.

For more information on how SEO works, take a look at this brief Colophon article on Search Engine Optimization from 2008 here which principles still hold true today, a testament to Colophon’s decades of web experience.

At Colophon New Media, we pride ourselves in being marketing partners for all of our customers, understanding these intricacies of the web and creating solutions to drive success and sales for your business.