Colophon, Your Website Maintenance Partner

Story by: Colophon Editor
July 10, 2023

Make your website an engine for your business!  For businesses large and small, regular maintenance is vital to success. Web maintenance can build search visibility, fuel growth and improve results for small business.

But what is meant by website maintenance?

Once a website is built and launched, it enters a global completion with potentially millions of other websites offering similar services. All of these websites are vying for customers, and the way they do this is through good visibility with search engines like Google, and a good user experience once a user arrives at the website. This is accomplished through website maintenance.

Web maintenance refers to regularly updating a website including:

• testing and maintaining core functionality to make sure things work,
• adding new content on a regular basis,
• updating the overall design of a site to keep a current, fresh look and feel,
• and keeping pace with technology trends to include new features that customers may want.

The largest differentiator between those websites that succeed online and those that falter is active maintenance. Websites that are launched and then never touched quickly start to look like a faded billboard. While websites with regular maintenance stay fresh and thrive. They convert visitors to customers.

Key benefits to regular web maintenance include these top 10:

1. Increase the number of new visitors: Updating your website’s content and design can help attract more potential customers who are looking for relevant and accurate information about your products or services.
2. Ensure site security: Keeping your website updated with the latest security patches and plugins can help prevent hackers from exploiting any vulnerabilities and compromising your site’s data and functionality.
3. Boost returning traffic: Maintaining your website’s performance and user experience can help retain existing customers who are satisfied with your site’s speed, functionality, and usability.
4. Attract and retain customers: Updating your website’s content and design can also help convert visitors into customers by providing them with clear and compelling calls to action, testimonials, and offers.
5. Maintain search engine rankings: Keeping your website optimized for search engines can help improve your site’s visibility and ranking in the search results pages, which can drive more organic traffic to your site.
6. Present new information, products, and services to the public: Updating your website’s content and design can also help showcase your latest offerings, news, and achievements to your target audience, which can increase your brand awareness and credibility.
7. Support your business’s growth: Maintaining your website’s functionality and scalability can help support your business’s growth by ensuring that your site can handle increased traffic, transactions, and features as your business expands.
8. Establish credibility: Keeping your website professional and up-to-date can help establish your credibility as a reliable and trustworthy business that cares about its customers and quality of service.
9. Build trust: Maintaining your website’s security and privacy can also help build trust with your customers by ensuring that their personal and financial information is safe and protected on your site.
10. Increase customer acquisition and retention: Ultimately, all of these benefits of website maintenance can help increase your customer acquisition and retention rates by providing them with a positive and satisfying experience on your site that meets their needs and expectations.

If you are interested in making your website as an integral part of your sales and customer service process, contact Colophon today to learn about maintenance plans.